Knockouts and Knockouts Haircuts for Men are the trade names of an American salon chain with a boxing (and mixed martial arts) /sex appeal theme targeting men. NBC's "The Today Show" and CNBC's "The Big Idea with Donny Deutsch" and other media have labeled Knockouts the Hooters of Haircutting
. Knockouts employs an attractive all-female staff of licensed hair stylists and massage therapists. The services include haircuts, hair coloring, waxing, manicures, pedicures, and six types of massage therapy.